Hello! I'm a London-based fashion and product photographer with over 15 years creating imagery for fashion, lifestyle, and premium brands, including e-commerce and editorial campaigns. With photography as a visual language, I direct and shoot story-driven imagery that connects and resonates with people.
I pursue simplicity, atmosphere, and experimentation in every image, using fashion, light, composition, and colour to enhance storytelling. Each project becomes a visual narrative where images speak to each other, building layers of meaning. Influenced by the raw honesty of Avedon, Penn, and Lindbergh, and the imaginative worlds of Tim Walker and Txema Yeste, I'm driven by curiosity, constantly exploring new ways to challenge conventions and tell visual stories.
I work with brands as a creative partner and visual strategist, contributing to creative direction and concept development. I've shot campaigns and e-commerce content for premium brands such as Levi's, Adidas, Calvin Klein, Tommy Hilfiger, and Amazon private labels. Whether I'm shooting seasonal campaigns, defining brand identity, or crafting still life imagery, I create work that elevates a brand's visual language.
I thrive in collaborative environments—working alongside stylists, creative directors, and art directors to transform ideas into powerful imagery. Born in Madrid and based in London, I work internationally, combining creative vision, technical precision, and a collaborative spirit.