I’m a London-based fashion photographer, originally from Madrid, with over 15 years of experience creating campaigns for fashion and lifestyle brands across editorial, e-commerc and advertising.

I treat the human figure as a fundamental part of the frame’s architecture, using body geometry and controlled color palettes to create images that feel intentional and emotionally grounded. I use simple props and minimal environments to provide clarity and context, allowing fashion to anchor the narrative and reveal the subject’s character.

Previously, I led the photography and videography team at Amazon Fashion EU, where I established creative standards, developed lighting frameworks and style guides while shooting campaign productions across international markets.

I approach every project as a creative partnership, collaborating closely with art directors, stylists and creative teams to shape strong visual narratives that balance creativity with commercial clarity.